Pure Drinking water is prerequisites to human health. It also plays a fundamental role in economic stability for common people. Almost every community is suffering from common drinking water issues in India. To combat the problems, a basic strategy is needed by working in partnership with communities to develop a customized sustainable solution that meets their needs and eliminates the issues. With a little concerted effort, communities change mindsets and become empowered with a foundation for lasting change. Under the influence of "Swachh Bharat Mission" the Rural Organisation for Development launched a flagship project called "Swachh Jal Mission" in the year 2018 to create awareness for pure drinking water. Presently the project is operated and managed by the Urban and Rural Development Organisation.

The motto behind the project is to ensure the availability of pure and portable drinking water in every corner of the country, both rural and urban. It is committed to provide sufficient safe water to every person on a sustainable basis that is readily available under all conditions. The project is targeting areas where pure drinking water is a major concern for health; people in these areas are bound to buy pure drinking water for their daily use. In collaboration with various GO/NGO/SHG/Village Council Swachh Jal Mission Representatives select the affected areas where pure drinking water plant is required. As per requirement of the area RO water purification units gets installed after completion of formalities.

Swachh Jal Mission implements only RO water purification process because as of now RO purification has considered to be the cheapest and finest water purification process as compared to others. RO (Reverse Osmosis) is a water purification process that uses a semi-permeable membrane (synthetic lining) to filter out unwanted molecules and larger particles such as chlorine, salt and sediment like dirt from drinking water. In addition to removing contaminants and sediments, reverse osmosis can also remove microorganisms that are definitely unacceptable in beverages. It purifies water down to a molecular level, leaving only pure H2O behind. Apart from promoting the habit of pure drinking water, Swachh Jal Mission is also taking a small initiative to remove unemployment from the society. Under this process a person can set up his own entrepreneurship and subsequently generate employment in that core area.

Pure Drinking water is prerequisites to human health. It also plays a fundamental role in economic stability for common people. Almost every community is suffering from common drinking water issues in India. To combat the problems, a basic strategy is needed by working in partnership with communities to develop a customized sustainable solution that meets their needs and eliminates the issues. With a little concerted effort, communities change mindsets and become empowered with a foundation for lasting change. Under the influence of "Swachh Bharat Mission" the Rural Organisation for Development launched a flagship project called "Swachh Jal Mission" in the year 2018 to create awareness for pure drinking water. The motto behind the project is to ensure the availability of pure and portable drinking water in every corner of the country, both rural and urban. It is committed to provide sufficient safe water to every person on a sustainable basis that is readily available under all conditions. The project is targeting areas where pure drinking water is a major concern for health; people in these areas are bound to buy pure drinking water for their daily use. In collaboration with various GO/NGO/SHG/Village Council Swachh Jal Mission Representatives select the affected areas where pure drinking water plant is required. As per requirement of the area RO water purification units gets installed after completion of formalities.

Swachh Jal Mission implements only RO water purification process because as of now RO purification has considered to be the cheapest and finest water purification process as compared to others. RO (Reverse Osmosis) is a water purification process that uses a semi-permeable membrane (synthetic lining) to filter out unwanted molecules and larger particles such as chlorine, salt and sediment like dirt from drinking water. In addition to removing contaminants and sediments, reverse osmosis can also remove microorganisms that are definitely unacceptable in beverages. It purifies water down to a molecular level, leaving only pure H2O behind. Apart from promoting the habit of pure drinking water, Swachh Jal Mission is also taking a small initiative to remove unemployment from the society. Under this process a person can set up his own entrepreneurship and subsequently generate employment in that core area.