Since its establishment, SWACHH JAL MISSION always emphasizes the need of its social responsibilities. It never turned down its role and duty for the society. Swachh Jal Mission’s activities to promote Health education, employment, culture and nature part of the longstanding tradition of India. It has been active in public education with a focus on health and sustainable development as well as providing humanitarian assistance and promoting interfaith dialogue and cooperation. Swachh Jal Mission operates transparently and socially engaged activities programs are developed to suit local priorities and expertise. In addition to activities as an organization, in local bodies, SJM emphasizes the empowerment of its individual members to play an active and contributing role in society. The center of this approach is the philosophy of "cleanliness", in which a profound inner-inspired change within a person's life is seen as affecting the destiny of a nation and the world.

"Swachh Jal Mission" is committed to make the society healthy as well as empowered.